Hi! — I'm Alex Fiscalini, welcome to my portfolio.
Scroll down to see some recent work I've had the pleasure to work on.
Home Services, Home Depot Canada's online contractors department, was looking to redesign their event page with a better user experience on all platforms (desktop/tablet/mobile). We incorporated anchor links on the top of the page and used accordion components for mobile to reduce the amount of scrolling and used buttons accompanied with lifestyle imagery to add more excitement to the event. We ensured imagery was consistent in every customer touch point from in-store to online.
The Home Depot Foundation, Home Depot Canada's charity organization, was looking for a new look and feel for their annual Impact Report. We introduced friendly organic shapes and incorporated real photos with their Illustrative campaigns empowering the communities they served. This was the first time for the Foundation to move in this direction and it was very well received. Data was visualized to carry the campaign tone and colours making it easy to navigate the report.
DoorDash needed to optimise their App Store visual tiles to promote their new app functions and promote new vendors. Using data analytics we chose specific screens from the app that customers resonated with most and designed pop ups to highlight specific features. Restaurants were chosen based on order performance and visibility of both Enterprise and Local level establishments.
Michelin-rated restaurants are now available in Canada delivered exclusively with DoorDash. To spread the news we designed a Premium Box that 50 social media influencers received with their Michelin-rated order. The menu included with the dinner kit is a guide on how to set up the table and has four curated playlists on Spotify.
TuneOut Warming Mineral Eye Rescue is a Class 1 Medical Device regulated by Heath Canada. All claims went through legal channels and translated by industry professionals ensuring the packaging to be trusted by Canadians. From, logo to sticker, every customer touch point was considered in the making of the packaging and customer experience.
TuneOut needed an e-commerce store to drive sales. We established an Instagram presence hiring a PR agency to create awareness and testimonials through the Home Tester Club, and further gained award with Parent Tested Parent Approved to further build product trust and validity with local communities. Monthly campaigns were ideated and executed surrounding the key principle that TuneOut's product was a product for mental wellness and a treatment for tired eyes from prolonged exposure to digital screens.
BMW, a client of Blast Radius, needed to migrate the US CMS into their Canadian counterpart. We presented multiple layout designs to tell the BMW story that would resonate with the Canadian consumer. Storyboards were created using the BMW video library to crop and stitch new videos that would support the Canadian storyline.
OLG, a client of Wunderman, needed better creative to break through the templated DMs mailed to their loyalty customers. To create a human connection with their customers we kept the template but masked the direct mailer with seasonal appropriate themes. Winter included a typical Canadian winter occurrence of frost covering a window and enough area was scraped away to see the message. This clever nuance was well received and adapted to their future DM campaigns.
Deloitte, a client of Aloe, was looking for their idea "WorkOrBe: to be transformed into a fully functioning mobile app. In 5 weeks sketches were transformed into a prototype. The process included IA, followed by UI, and finalised with UX design.
Now you know the work. Time to learn about the person.
