Dom Pérignon wanted to host an event to celebrate their Rosé line. The idea was "Rosé is in the Air". The prestigious Tokyo night club, Le Baron de Paris was booked well in advance to host the event with special guest star Avril Lavigne singing her hit "Girlfriend". The ceiling was covered with dangling fresh live roses, large scale photographs shot by Karl Lagerfeld, and mirrors, so the attendees could look up and see themselves in a field of roses. For Syn Tokyo.
Dom Perignon for Syn Entertainment Tokyo